Introduction to the business model innovations in emerging markets special issue
نویسندگان
چکیده
منابع مشابه
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Although recent frameworks for test validation have emphasized utilization as a key component (e.g. Bachman & Palmer, 2010; Chapelle, 2012; Kane, 1992), what happens in the sometimes messy contexts where assessments are carried out is often not documented. This is perhaps because test developers are more focused on defining and operationalizing test constructs than on issues of implementation. ...
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ژورنال
عنوان ژورنال: Journal of the Academy of Marketing Science
سال: 2020
ISSN: 0092-0703,1552-7824
DOI: 10.1007/s11747-020-00734-2